Search engine algorithms change regularly and SEO tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
2. Be patient.
SEO results ofthen take months and is not about instant gratification especially when we just start up our website.
3. Hiring an SEO company.
Try ask as many question as you can to know what kind of tactics the company uses. Ask specific question if there are any risks involved. Then get online yourself and do your own research about the company, the tactics they discussed, and so forth.
4. SEO Learning.
Become a student of SEO and learn as much as you can from SEO Website that provide tutorials or SEO Book from Aaron Wall.
5. Web analytics
You’ll need web analytics software in place and you should have clearly defined goals for your SEO efforts.
6. Build a WebSite.
Develop and build a website for yourself. You can hire freelancer to do it for or you can buy a template or do it yourself.
7. SiteMap page.
A site map will help spiders find all the important pages on your site. Spiders can’t index pages that can’t be crawled. You need to help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard to crawl navigation menu. If your site is large, make several site map pages.
8. Register SEO-friendly URLs.
Use keywords in your URLs and blog or site names, such as yourdomain.com/blog-title. Use hyphens in URLs if any, not underscores. Hyphens are treated as a “space,” while underscores are not.
9. Keyword research
You can use the free versions of Keyword Discovery or WordTracker if you’re on a tight budget. Both of which also have more powerful paid versions. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
10. Signup a PPC account.
A great way to get actual search volume for your keywords is through Google’s AdWords or Yahoo’s Search Marketing or something else. Although it costs money but if you have the budget it’s worth the investment.
11. Title and Meta Description
The page title is the single most important on-page SEO factor. The meta description tag won’t help your ranking, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. You can ignore the Keywords meta altogether if you’d like; it’s close to inconsequential. If you use it, put misspellings in there, and any related keywords that don’t appear on the page.
12. Blog Post
Google, Yahoo, MSN, Etc. have pretty powerful bots crawling the web, but these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things and write your page copy to your readers with humans in mind. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links.
13. Create Unique Content.
This is important for every bloggers. Write your own blog post and provide unique information to your readers. With rich contents, the spiderbot will come and enjoy the juicy content. This is a great way to get inbound links as well.
14. Keywords as Anchor Text
Anchor text helps tells spiders what the linked-to page is about something and try not to use the Links with “click here” because it do nothing for your search engine visibility.
15. Build Links Smartly.
Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry and from trusted sites in your geographic area.
16. Use Press Releases.
Issue a press release when you have something newsworthy to report. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites.
17. Use Social Media Wisely.
Join or signup the appropriate communities such as Facebook, MySpace, Friendster or Flickr and post high-quality photos there. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. Do not spam with any social media site you use. Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.
18. Local Search opportunities.
Optimize your site to catch local traffic by showing your web address. Write a detailed directions or location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories and encourage customers to leave reviews of your website.
19. Search Engine Tools or SEO Tools
Sign up for Google’s webmaster Central and Yahoo’s Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of. You can also optimize the site with SEO Tools.
20. Diversify Traffic Sources.
Do not rely 100% on search engine such as Google. The particular search engine may bring you 60% of your traffic today, but what if the next big algorithm update hits you hard? What if your search engine visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do.
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